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Behind the innovation

Red 0 is our patent pending vegan replacement for carmine, a widely used red pigment produced from crushed female insects.

 

With up to 1,000 insects in a single red lipstick, Red 0 symbolizes our commitment to animal welfare: zero animal byproducts, zero animals harmed.

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ONE PERFECT RED

Red 0 is now available in a variety of finishes:
an ultra-wearable gloss, two long-wearing satins, and a highly-pigmented matte.

DISCOVER RED 0

Discover Red 0